The cabinet industry is in a great spot right now with the recent win in a trade case against Chinese imported kitchen cabinets. The playing field has been leveled and now it's time to think about more unique ways your company can set itself apart from the competition.
When you think about kitchen appliances or countertop materials a few brand names top the list - Samsung, KitchenAid, Sub-Zero, Cambria. However, recent research from the Research Institute for Cooking & Kitchen Intelligence (RICKI) shows that homeowners are not asking their design pros for certain products by name. 94% of homeowners were completely undecided about their brands (at the first consultation) for cabinet hardware and 82% for cabinetry. This certainly presents an opportunity for cabinet manufacturers to stand out from the competition. What is one way to do that? By showing your customers that you care about meeting standards and manufacturing quality products.