KBIS/KCMA Announce Cooperative Marketing Alliance

The Kitchen & Bath Industry Show (KBIS), the National Kitchen & Bath Association’s (NKBA) yearly show, is forming a new cooperative marketing alliance with the Kitchen Cabinet Manufacturers Association (KCMA), the leading non-profit organization for companies who manufacture kitchen, bath or other residential cabinets. This strategic alliance reinforces KBIS’ dedication to the cabinet industry while solidifying KCMA’s commitment to KBIS in 2012 and beyond.