KCMA is committed to bringing you the latest news in the cabinet manufacturing industry. Take a look at what’s been happening:
LOW BRAND LOYALTY FOR CABINETS AND HARDWARE
Recent research from the Research Institute for Cooking & Kitchen Intelligence (RICKI) shows that homeowners are not asking their design pros for products by name. 94% of homeowners were completely undecided about their brands (at the first consultation) for cabinet hardware and 82% for cabinetry. This certainly presents an opportunity for manufacturers to stand out from the competition.