Consumers and homeowners today are concerned about making sure their homes are healthy for their families. This can mean everything from recycling, to having compost heaps, to ensuring the furniture, floors and other parts of the home are made from environmentally responsible products produced by environmentally conscious companies.
Being an environmentally conscious company doesn’t just mean that you make sure waste is handled in a proper manner, or your products are made from recycled materials. It means getting involved in the community around you, and doing what you can to better the world in which we live, in very real, tangible ways. The great news is that the steps you take to become involved in your community can have a very real impact on your bottom line.
An Environmentally conscious company attracts and retains employees
It’s not just consumers and homeowners who are interested in working with environmentally responsible companies. Employees, especially Millennials coming into the job market, gravitate more and more towards companies that have strong community involvement programs. According to PriceWaterhouseCoopers, 88% of Millennials look for companies with defined Corporate Social Responsibility (CSR) programs. In fact, the workforce in general is starting to gravitate towards organizations that have opportunities to get involved in the community. So the bottom line is, if you want to attract more talent to your organization, give them a chance to be involved and make a positive impact on the community.
Consumers prefer brands that love our planet and care about the community
Another great reason to get involved in giving back to the community is the positive impact it has on your company’s reputation. A positive image for your company means that both employees and customers will gravitate towards it, and are more likely to tell their friends and colleagues. There is also a good chance that you will be able to get some free, positive PR from local (and maybe even national) news sources. And the more people that hear about your company in a positive way, the more people will want to purchase your products!
Environmental and social responsibility opportunities are all around you:
There are many different ways you can involve your company in the community and have a strong Corporate Social Responsibility Program. Here are a few of them:
- Find a local branch of a national organization, such as Habitat for Humanity. These programs are well-established so you won’t have to create anything from scratch.
- Talk to your local schools. See if they need volunteers or donations for after-school and arts programs. As more and more arts programs are being cut, schools are relying more heavily on volunteers to keep these programs running.
- Organizations like Volunteer Match have the sole purpose of helping you find volunteer opportunities within your community.
The KCMA ESP Seal confirms your commitment to environmental and corporate social responsibility
The KCMA Environmental Stewardship Program is a great way to show you are committed to environmental and corporate social responsibility. When you are involved with charitable organizations and are dedicated to helping the environment and your community, you can earn points towards your KCMA ESP Certification. The KCMA ESP Certification is comprised of many different guidelines that fall into the categories of: Air quality and pollution prevention, resource sustainability, waste minimization, environmental stewardship and community relations. Organizations that have fulfilled guidelines in each of these categories can earn points towards their certification. Cabinets displaying the ESP Seal meet today’s standards for sustainability, responsibility, green and healthy home requirements.
More consumers and employees today are looking for companies that have environmentally responsible practices. The KCMA ESP Seal is a great way to show them your commitment. Learn more at www.kcma.org.