Submitted by lfisher on Tue, 09/01/2020 - 13:41
Opportunities for Cabinet Manufacturers to Rise Above the Competition

The cabinet industry is in a great spot right now with the recent win in a trade case against Chinese imported kitchen cabinets. The playing field has been leveled and now it's time to think about more unique ways your company can set itself apart from the competition.

When you think about kitchen appliances or countertop materials a few brand names top the list - Samsung, KitchenAid, Sub-Zero, Cambria. However, recent research from the Research Institute for Cooking & Kitchen Intelligence (RICKI) shows that homeowners are not asking their design pros for certain products by name. 94% of homeowners were completely undecided about their brands (at the first consultation) for cabinet hardware and 82% for cabinetry. This certainly presents an opportunity for cabinet manufacturers to stand out from the competition. What is one way to do that? By showing your customers that you care about meeting standards and manufacturing quality products.


KCMA Quality Testing

The KCMA A161.1 Quality Certification is an independent, 3rd-party testing program that gives homeowners peace of mind about their kitchen and bath cabinets. In fact, This Old House recommends only purchasing cabinets that display the KCMA A161.1 Quality Certification Seal. 

The KCMA Quality Certification gives your customers the confidence that the cabinets they are purchasing are well-made, durable and long-lasting. It comes down to trust. By going through the various tests that make up the certification, (structure, door, drawer, and finish tests) consumers can trust that your cabinets will stand the test of time in their homes. The KCMA seal is an easy way for consumers to recognize your company as a trusted brand right off the bat, giving you an advantage over your competition.


Environmental Stewardship

More and more homeowners these days are concerned about how their purchases and their lifestyles are impacting the environment - what better way to stand out from your competition than by showing you care about the environment too? 

The KCMA Environmental Stewardship Program Certification identifies cabinet companies that have environmentally responsible and sustainable production processes. By earning the KCMA ESP Seal you can ensure your customers feel confident knowing your cabinets are recognized as being produced in responsible and sustainable way.


It's time for your company to grab the attention of those 82% of consumers that aren't married to one cabinet brand. Make your cabinet brand the one that sticks in their minds by proving you are a brand to trust. Find out more at