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Marketing Tools for ESP Certified Manufacturers
To encourage ESP certified companies to promote the program to key audiences and assist them in explaining the program and capitalize on its value, the following tools have been developed for your use. (1) A fact sheet about ESP (2)Frequently Asked Questions -- Please submit any questions you are asked about the program that we might include in this document to jtitus@kcma.org. (3) Pamphlet -- Promotional pamphlet in hi res PDF format for use in explaining the ESP program to dealers and customers. You can incorporate your own company information on the back panel of the 3-fold pamphlet. (4) ESP Talking Points or Key Message document -- Document to help you familiarize yourself and your employees with the KCMA ESP program so you can speak knowledgably about it as you talk to your customers. (5) Powerpoint presentation to use with customers, employees, media and other audiences. (6) "10 Ways to Promote ESP Status" (7) Invitation to Visit (Trade Show) -- This invitation can be inserted into an html e-mail to customers/media to alert them of your participation in various events. (8) Press Release Template for your use to send to media announcing your certification or renewal. To remain current with updates to the ESP program, the above tools will be revised periodically. We very much need your input and suggestions for improvement as you use the tools. Contact jtitus@kcma.org with your comments or suggestions.
Be sure to click here and read the Guidelines for Using the ESP Logo The green ESP logo represents the human (manufacturers/suppliers) support for the environment, as evidenced by the humanoid figure supporting the tree. The tagline -- "Making Sure More Than Just Our Cabinets Last" -- supports the logo. We strongly encourage all ESP certified manufacturers to use the logo in their marketing and public relations efforts to promote the industry. To print the logo in color use PMS colors 356 (green) and 431 (gray). The logo can also be printed in black & white. Please click on the File Name or File Format below for the KCMA Logo of choice.
To download and save a copy of a JPEG or GIF image, right click on the image and select, "Save Picture As..." (for PCs).
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KCMA ESP Logo Downloads 